Jean Geldert opened Catalyst Home Staging and Design, in Parksville, in the fall of 2014. A certified home staging and design company, they provide “affordable style” so that home owners can sell their property much more quickly.
In the beginning, like most small businesses, Geldert found it difficult to get the business rolling but with a start-up loan and some sound business advice, she was able to make things happen.
Because Geldert enjoyed watching the transformation, for years she provided home staging and design services at no charge. One day her husband suggested maybe it was time to start her own small business. So she went back to school to complete her International Design and Decorating Professional, and International Staging and Re-design Professional designations. Then she developed her business plan.
With a business plan in hand, Geldert went to a local bank and opened a business account, thinking it would be easy to get a start-up loan. It wasn’t. When recounting her disappointment to her accountant, he recommended a visit to Community Futures Central Island, a non profit organization that provides small business loans, expert advice, tools and resources.
“I am so appreciative of Community Futures for their faith and help to allow me to fulfill my ambition of opening my company. I am so fortunate that I get to do what I love, and the support of Community Futures really helped me achieve that,” says Geldert.
Diversifying her service offerings has provided substantially more revenue opportunities, which has helped build the business. With more design options, many clients who are happy with one service will often hire Geldert for more services. That model has recently resulted in making December 2016 her busiest month yet, and strong momentum to exponentially increase her results in 2017.